BOOK REVIEW

I Forgot to Remember: A Memoir of Amnesia, Authors: Su Meck and Daniel de Visé.

Memory: From Mind to Molecules, Authors: Larry R. Squire and Eric R. Kandel.

Madness and Memory: The Discovery of Prions—A New Biological Principle of Disease, Author: Stanley B. Prusiner, MD.

The Alzheimer Conundrum: Entanglements of Dementia and Aging, Author: Margaret Lock.

The Answer to the Riddle Is Me: A Memoir of Amnesia, Author: David Stuart MacLean.

By Jerome Groopman – It turns out that our records of life experiences are gradually transformed into a more permanent form in which they are relatively stable.

Neuroscientists use the term “consolidation” to describe these post-experience processes of memory stabilization. Consolidation involves reorganization of the brain both at the level of synapses—the connections between nerve cells—and at the level of brain regions. Within hours, consolidation at synapses is complete, with changes in…

BOOK REVIEW

How to Win Friends and Influence People, Author: Dale Carnegie.

Influence: The Psychology of Persuasion, Author: Robert Cialdini.

By Kevan Lee – The three steps in between the physiological needs and the fulfillment needs are where marketing most directly applies.

• Safety
• Belonging
• Esteem

In Maslow’s pyramid [2, 3, 4], the descriptions for these needs don’t exactly have a marketing perspective to them, so it requires a little creativity to see how you can tailor your message to fit these needs. more> http://tinyurl.com/kwvygux